Someone asked me the other day for my sports predictions for 2025. I hadn't actually given it much thought until that point. The first two predictions below are what I responded with at the time; the other two I have thought about since. So here, at the end of January, are my top four predictions for the rest of 2025.

The second in a series of articles looking at the apparent contradictions in how the NFL operates and what other sports can learn from it. This article looks at the NFL's “parity mechanisms,” which are designed to promote equality of opportunity amongst its own teams to compete and win.

Multi-club ownership (MCO) models are common in the sports world. Some in the industry believe it will eventually become the norm. What does the MCO model offer to aspiring purchasers? What challenges does it bring? And how can aspiring purchasers know when they are ready to buy?

The first in a series of articles looking at the apparent contradictions in how the NFL operates and what other sports can learn from it. This article looks at how the NFL distributes its media rights.

Using the lens of strategic marketing, we find many tactics that could increase the value of sports rights.

Hybrid working promises the best of both worlds (“in office” and “at home”), but it brings with it unexpected challenges. Here are seven that you must address if your hybrid working is to be successful.

Technology is pervasive and changing at an increasingly rapid rate. The keys for an organisation to adapt to technology change are the same as for any other change: knowing its customer, knowing itself, making educated guesses about the future, and measuring its performance.